000 00372nam a2200133Ia 4500
999 _c156867
_d156867
020 _a9781433105647
040 _cCUS
082 _a302.230835
_bCAR/P
100 _aNicholas, Carah
245 0 _aPop brands: branding, popular music and young people/
_cNicholas Carah
260 _aNew York:
_bPeter Lang,
_c2010.
300 _axxi, 199 p. :
_bill. ;
_c24 cm.
440 _a(Mediated youth),
_vv. 11
505 _a"Money and TV destroyed this thing!": mediated youth, popular music and the brandscape -- Music -- as it should be: the work of meaning making -- "I pushed my way to the front with every band I saw": mediating live music -- "We are not here to endorse products; we are just here to play music": musicians in the brandscape -- "Enjoy responsibly!": young people as brand co-creators -- "I'm here to party -- ": the social narratives of brands -- Brand builders -- The future of mediated youth.
650 _aMass media and youth
650 _aPopular music--Social aspects
942 _cWB16