000			00393nam a2200145Ia 4500
999			_c156049 _d156049
020			_a0534562744
040			_cCUS
082			_a302.23072 _bWIM/M
100			_aWimmer, Roger D.
245		0	_aMass media research: an introduction/ _cRoger D. Wimmer and Joseph R. Dominick
250			_a7th ed.
260			_aBelmont: _bThomson/Wadsworth, _c2003.
300			_axii, 488 p. : _bill. ; _c25 cm.
440			_a(Wadsworth series in mass communication and journalism)
505			_aPart 1. The Research Process -- Chapter 1. Science and Research -- Chapter 2. Elements of Research -- Chapter 3. Research Ethics -- Chapter 4. Sampling -- Part 2. Research Approaches -- Chapter 5. Qualitative Research Methods -- Chapter 6. Content Analysis -- Chapter 7. Survey Research -- Chapter 8. Longitudinal Research -- Chapter 9. Experimental Research -- Part 3. Data Analysis -- Chapter 10. Introduction to Statistics -- Chapter 11. Hypothesis Testing -- Chapter 12. Basic Statistical Procedures -- Part 4. Research Applications -- Chapter 13. Research in the Print Media -- Chapter 14. Research in the Electronic Media -- Chapter 15. Research in Advertising -- Chapter 16. Research in Public Relations -- Chapter 17. Research in Media Effects -- Chapter 18. Mass Media Research and the Internet -- Appendix Tables -- Glossary -- Name Index -- Subject Index.
650			_aMass media--Research
700			_aDominick, Joseph R.
942			_cWB16