000 00315nam a2200121Ia 4500
999 _c152763
_d152763
020 _a9780195692242
040 _cCUS
082 _a700
_bSAR/A
100 _aSarkar, N.N.
245 0 _aArt and print production/
_cN.N. Sarkar
260 _aNew Delhi:
_bOxford University Press,
_c2009.
300 _ax, 478 p. :
_bill. ;
_c25 cm.
440 _a(Oxford higher education)
505 _aArt and production: an overview -- Typography -- Visual images -- Layout -- Principles of design -- Colour in design -- Copy for printing -- Printing processes -- Digital prepress -- Desktop publishing -- Paper and Finishing -- Costing and estimating -- Newspaper make-up -- Advertising design -- Identity design -- Periodicals -- Poster design -- Packaging design -- Direct communication -- Book design.
650 _aGraphic arts
650 _aPrinting
650 _aDesign
942 _cWB16