000 | 01386nam a2200193Ia 4500 | ||
---|---|---|---|
999 |
_c152751 _d152751 |
||
020 | _a9781412903714 | ||
040 | _cCUS | ||
082 |
_a302.2 _bMCQ/M |
||
100 |
_aMcQuail, Danis _915666 |
||
245 | 0 |
_aMcQuail's mass communication theory/ _cDenis McQuail |
|
250 | _a5th ed. | ||
260 |
_aNew Delhi: _bVistaar Publications, _c2009. |
||
300 |
_aviii, 616 p. : _bill. ; _c24 cm. |
||
505 | _a1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media -- new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication. | ||
650 |
_aMass media _91546 |
||
650 |
_aCommunication _94515 |
||
650 |
_aMass media--Philosophy _915667 |
||
942 |
_cWB16 _01 |