000			00358nam a2200133Ia 4500
999			_c145989 _d145989
020			_a9781412921237 (6v. set)
040			_cCUS
082			_a658.83 _bMAL/F
245		0	_aFundamentals of marketing research. Vol. 5/ _cedited by N. K. Malhotra
260			_aLos Angeles: _bSAGE Publications, _c2007.
300			_a291 p.
505			_aVolume V Section 2: Quantitative Marketing Research (Continued from Vol. IV) - Using Logistic Regression in Classification/ G. Hayden Green and others - A Logit Model of Brand Choice Calibrated on Scanner Data/ Peter M. Guadagni & John D.C. Little - Validation of Discriminant Analysis in Marketing Research/ Melvin R. Crask & William D. Perreault, Jr. - Services Considered Important to Business Customers and Determinants of Bank Selection in Kuwait: A Segmentation Analysis/ Thabet A. Edris & Mohammad A. Almahmeed - Using Discriminant Analysis in Marketing Research: Part 1/ William D. Neal - Using Discriminant Analysis in Marketing Research: Part 2/ William D. Neal - Exploring Repeated Measures Data Sets for Key Features Using Principal Components Analysis/ Eric T. Bradlow - identifying Most Influential Observations in Factor Analysis/ Sangit Chatterjee, Linda Jamieson & Frederick Wiseman - Factor Analysis and Missing Data/ Wagner A. Kamakura & Michel Wedel - The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparisn of Two Approaches/ V. Srinivasan, P. Vanden Abeele & I. Butaye - The Application and Misapplication of Factor Analysis in Marketing Research/ David W. Stewart - A Test for Clusters/ Stephen John Arnold -Blinded by Science: The Managerial Consequences of Inadequately Validated Cluster Analysis Solutions/ Paul Bottomley & Agnes Nairn - Strategic orientations in Export Pricing: A Clustering Approach to Crate firm Taxonomies/ S. Tamer Cavusgil, Kwong Chan & Chun Zhang - A Note on the Reliability of Certain Clustering Algorithms/ G. Ray Funkhouser - Grouping Euroconsumers: A Culture-based Clustering Approach/ Sudhir H. Kale - Assessing Cluster Analysis Results/ T. D. Klastorin - Cluster Analysis Gets Complicated/ Rajan Sambandam - Cluster Analysis in Marketing Research: Review and Suggestions for Application/ Giris Punj & David W. Stewart
700			_aMalhotra, N. K., ed.
942			_cBOOKS