000			00358nam a2200133Ia 4500
999			_c145988 _d145988
020			_a9781412921237 (6v. set)
040			_cCUS
082			_a658.83 _bMAL/F
245		0	_aFundamentals of marketing research. Vol. 4/ _cedited by N. K. Malhotra
260			_aLos Angeles: _bSAGE Publications, _c2007.
300			_a433 p.
505			_aVolume IV Section 2: Quantitative Marketing Research - Methodological Issues in Cross-Cultural Marketing Research: A State-of-the-Art Review/ N K Malhotra, J Agarwal & M Peterson - Managing Outliers: Qualitative Issues in the Handling of Extreme Observations in Marketing Research/ T Clark - Cases As Configurations: Using Combinational and Fuzzy Logic to Analyse Marketing Data/ R A Kent - Managing Missing Data/ M Vriens & E Melton - Building Models for Marketing Decisions: Past, Present and Future/ P S H Leeflang & D R Wittink - Sampling Properties of Rate Questions with Implications for Survey Research/ B Buchanan and D G Morrison - Statistical Power and Effect Size in Marketing Research/ A G Sawyer and A D Ball - A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments/ R A Peterson, G Albaum & R F Beltramini - The Significance of Statistical Significance Tests in Marketing Research/ A G Sawyer & J P Peter - Multivariate Analysis versus Multiple Univariate Analyses/ C J Huberty & J D Morris - The Effect of Background Music on Ad Processing: A Contingency Explanation/ J J Kellaris, A D Cox & D Cox - An Experimental Study of the Role of Brand Strength in the Relationship between the Medium of Communication and Perceived Credibility of the Message/ R Marshall & N WoonBong - Effect Size and Power in Assessing Moderating Effects of Categorical Variables Using Multiple Regression: A 30-Year Review/ H Aguinis, J C Beaty, R J Boik & C A Pierce - Teaching the Concept of Breakdown Point in Simple Linear Regression/ W-S Chan - Path Analysis vs Structural Equation Modeling/ T Grapentine - Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research/ N K Malhotra, S S Kim & A Patil - Managing Multicollinearity/ T Grapentine - Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression/ V Mahajan, A K Jain & M Bergier - Collinearity, Power, and Interpretation of mUltiple Regression Analysis/ C H Mason & W D Perreault, Jr. - Identification and Analysis of Moderator Variables/ S Sharma, R M Durand & O Gur-Arie - Misleading Heuristics and Moderated Multiple Regression Models/ J R Irwin & G H McClelland - Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Casual Model/ N K Malhotra, S S Kim & J Agarwal
700			_aMalhotra, N. K., ed.
942			_cBOOKS