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Strategic brand management: building, measuring, and managing brand equity/ Kevin Lane Keller

by Keller, Kavin Lane.

Edition: 3rd ed.Material type: Text Text Publication details: New Jersey: Pearson, 2008Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.827 KEL/S.

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Management strategies and innovation/ edited by Gajendra Singh, Atul Bamrara

by Singh, Gajendra | Bamrara, Atul.

Material type: Text Text Publication details: New Delhi: Deep and Deep, 2011Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.4012 SIN/M.

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Internal brand management in an international context/

by Ravens,Christina.

Material type: Text Text Publication details: New York: Springer Gabler, 2013Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.5072 RAV/I.

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