Hospitality & travel marketing/ Alastair M. Morrison
Material type: TextPublication details: New Delhi : Cengage Learning, 2002Edition: 3rd. edDescription: xviii,625p. : ill. ; 25cmISBN: 9788131502495Subject(s): Marketing--travel | Hospitality managementDDC classification: 647.940688
Contents:
Part I-Introduction to marketing
Part II-Planning:reserch and analysis
Part III-Planning:marketing strategy and planning
Part IV-Implementing the marketing plan
Part V-Controlling and evaluating the plan
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 647.940688 MOR/H (Browse shelf(Opens below)) | Available | P39070 |
Total holds: 0
Includes index and references.
Part I-Introduction to marketing
Part II-Planning:reserch and analysis
Part III-Planning:marketing strategy and planning
Part IV-Implementing the marketing plan
Part V-Controlling and evaluating the plan
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