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Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel.

by Siegel, Eric, 1968-.

Material type: Text Text Publication details: Revised and Updated Edition. ; Hoboken : Wiley, 2016Online access: Wiley Online Library Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin.

by Artun, Omer, 1969- | Levin, Dominique, 1971-.

Material type: Text Text Publication details: Hoboken : Wiley, 2015Online access: Wiley Online Library Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

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