Aesthetics in marketing/ Rajat K. Baisya and G. Ganesh Das

By: Baisya, Rajat KContributor(s): Das, G. GaneshMaterial type: TextTextPublication details: London: SAGE, 2008Description: 313 pISBN: 9780761935957Subject(s): Aesthetics | Market segmentation | New products | Consumers' preferences | Marketing--Philosophy | Marketing--Social aspects | New products--MarketingOnline resources: Click here to access online
Contents:
Foreword / M.B. Shin -- 1. Introduction to Aesthetics -- 2. Aesthetics, Its Qualities and Attributes -- 3. Aesthetics and Design, and Its Role in Products -- 4. Aesthetics, Design and Consumer Behaviour -- 5. Aesthetic Influence on Consumer Behaviour and Durables -- 6. Demographic Variables and Branding in Consumer Durables -- 7. Total Aesthetic Experience -- A Discussion -- 8. The Aesthetic Framework -- A Synthesis of Concepts -- 9. Companies' Approach to Design and Aesthetics -- 10. Role of Aesthetics in Marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-2343
Total holds: 0

Foreword / M.B. Shin --
1. Introduction to Aesthetics --
2. Aesthetics, Its Qualities and Attributes --
3. Aesthetics and Design, and Its Role in Products --
4. Aesthetics, Design and Consumer Behaviour --
5. Aesthetic Influence on Consumer Behaviour and Durables --
6. Demographic Variables and Branding in Consumer Durables --
7. Total Aesthetic Experience --
A Discussion --
8. The Aesthetic Framework --
A Synthesis of Concepts --
9. Companies' Approach to Design and Aesthetics --
10. Role of Aesthetics in Marketing.

There are no comments on this title.

to post a comment.
SIKKIM UNIVERSITY
University Portal | Contact Librarian | Library Portal

Powered by Koha