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Using communication theory: an introduction to planned communication/ Sven Windahl and Benno H. Signitzer with Jean T. Olson

By: Windahl, SvenContributor(s): Signitzer, Benno H | Olsen, Jean TMaterial type: Text

TextPublication details: New York: Sage, 2009Description: ix, 302 p. : ill. ; 24 cmISBN: 9781412948395Subject(s): Mass media--Planning | Communication planning | Communication--Philosophy DDC classification: 302.2

Contents:

Preface Note on the New Edition 1 Introduction Part I The Basics 2 Conceptual Tools 3 The Nature of Communication Planning 4 Not All Problems Are Communication Problems 5 Categorization of Basic Strategies Part II Theoretical Approaches to Communication Planning 6 Multi-Step Flow Approaches (1); The Two-Step Model 7 Multi-Step Flow Approaches (2): Diffusion of Innovations Theory 8 A Network Approach 9 Systems Theory Perspectives 10 Social Marketing Perspectives 11 Communication Campaigns: A Meeting Place for Different Approaches Part III The Elements of Mass Communication Theories 12 The Sender/Communicator 13 The Message 14 The Medium 15 The Audience 16 Effects Afterword Glossary Bibliography Index

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.2 WIN/U (Browse shelf(Opens below))	Available		P40992

Total holds: 0

Preface

Note on the New Edition

1 Introduction

Part I The Basics

2 Conceptual Tools

3 The Nature of Communication Planning

4 Not All Problems Are Communication Problems

5 Categorization of Basic Strategies

Part II Theoretical Approaches to Communication Planning

6 Multi-Step Flow Approaches (1); The Two-Step Model

7 Multi-Step Flow Approaches (2): Diffusion of Innovations Theory

8 A Network Approach

9 Systems Theory Perspectives

10 Social Marketing Perspectives

11 Communication Campaigns: A Meeting Place for Different Approaches

Part III The Elements of Mass Communication Theories

12 The Sender/Communicator

13 The Message

14 The Medium

15 The Audience

16 Effects

Afterword

Glossary

Bibliography

Index

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