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Consumer behavior/ Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.

Material type: Text

TextPublication details: Chennai: Pearson Education, 2010Edition: 10th edDescription: xxvii, 464 pages : illustrations ; 29 cmISBN: 9788131731567Subject(s): Consumer behavior | Motivation research (Marketing) | Comportamiento del consumidor | Investigación motivacional (Mercadotecnia)DDC classification: 658.8342

Contents:

PART I: CONSUMERS, MARKETERS, AND TECHNOLOGY Chapter 1: Technology-Driven Consumer Behavior Chapter 2: Segmentation, Targeting, and Positioning PART II: THE CONSUMER AS AN INDIVIDUAL Chapter 3: Consumer Motivation and Personality Chapter 4: Consumer Perception Chapter 5: Consumer Learning Chapter 6: Consumer Attitude Formation and Change PART III: COMMUNICATION AND CONSUMER BEHAVIOR Chapter 7: Persuading Consumers Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media Chapter 9: Reference Groups and Word-of-Mouth PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS Chapter 10: The Family and Its Social Standing Chapter 11: Culture's Influence on Consumer Behavior Chapter 12: Subcultures and Consumer Behavior Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective PART V: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH Chapter 14: Consumer Decision-Making and Diffusion of Innovations Chapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	EduPsy Library, Sikkim University EduPsy Library	658.8342 SCH/C (Browse shelf(Opens below))	Available		P20813

Total holds: 0

PART I: CONSUMERS, MARKETERS, AND TECHNOLOGY
Chapter 1: Technology-Driven Consumer Behavior Chapter 2: Segmentation, Targeting, and Positioning

PART II: THE CONSUMER AS AN INDIVIDUAL Chapter 3: Consumer Motivation and Personality Chapter 4: Consumer Perception Chapter 5: Consumer Learning Chapter 6: Consumer Attitude Formation and Change

PART III: COMMUNICATION AND CONSUMER BEHAVIOR
Chapter 7: Persuading Consumers Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media Chapter 9: Reference Groups and Word-of-Mouth

PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
Chapter 10: The Family and Its Social Standing Chapter 11: Culture's Influence on Consumer Behavior Chapter 12: Subcultures and Consumer Behavior Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective

PART V: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH Chapter 14: Consumer Decision-Making and Diffusion of Innovations Chapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research

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