Rural marketing : targeting the non-urban consumer/ Sanal Kumar Velayudhan

By:

Velayudhan, Sanal Kumar

Material type:

TextPublication details: SAGE, 2007.ISBN:

9789351500018

Subject(s):

Business and Management

Online resources:

Click here to access online

Contents:

Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	e-Books	Central Library, Sikkim University									Not for loan			E-1918

Total holds: 0

Rural marketing : opportunities and challenges --
Profile of the rural market --
Rural consumer --
Researching rural markets --
Value offering --
Communicating in the rural market landscape --
Communication : language and culture --
Operationalizing communication strategy : issues and approaches in media --
Retailer as a route to the rural market --
Haats, Melas and mobile traders --
Access the rural consumer : emerging channels --
A competitive strategy for rural markets.

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