Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation/ Sharad Sarin

By:

Sarin, Sharad

Material type:

TextPublication details: Sage, 2015. Los Angeles:ISBN:

9789386042248

Subject(s):

Business and Management

Online resources:

Click here to access online

Contents:

I. Thinking about B2B Brands 1. Brands and B2B Markets: Putting Things in Perspective 2. Organizational Buying and Role of Brands: The Indian Perspective 3. Brand Management and B2B Marketers: A Deeper Probe II. Creating Corporate Brands: The Key Asset of Any B2B Brand 4. Brand Tata: Leadership with Trust 5. Brand L & T: Nation Building to Building Nations 6. Brand Infosys: An Iconic Brand Reinventing Itself III. Brand Communications 7. Managing Marketing Communications for B2B Markets 8. The Emerging Power of Digital Media for B2B Brands IV. Holistic Brand Management 9. Holistic Brand Management: Seven Cases of B2B Brands V. The Future Challenges 10. Beyond Exports: Creating Indian Global Brands 11. Rekindling their Aspirations through the Idea of Brands 12. Reflections and Afterthoughts

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	e-Books	Central Library, Sikkim University									Not for loan			E-1269

Total holds: 0

I. Thinking about B2B Brands
1. Brands and B2B Markets: Putting Things in Perspective
2. Organizational Buying and Role of Brands: The Indian Perspective 3. Brand Management and B2B Marketers: A Deeper Probe

II. Creating Corporate Brands: The Key Asset of Any B2B Brand
4. Brand Tata: Leadership with Trust
5. Brand L & T: Nation Building to Building Nations
6. Brand Infosys: An Iconic Brand Reinventing Itself

III. Brand Communications
7. Managing Marketing Communications for B2B Markets
8. The Emerging Power of Digital Media for B2B Brands

IV. Holistic Brand Management
9. Holistic Brand Management: Seven Cases of B2B Brands

V. The Future Challenges
10. Beyond Exports: Creating Indian Global Brands
11. Rekindling their Aspirations through the Idea of Brands
12. Reflections and Afterthoughts

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