Media audience research: a guide for professionals/ Graham Mytton, Peter Diem and Piet Hein van Dam.
Material type: TextPublication details: housand Oaks, California : SAGE Publications, Inc., 2015Description: 1 online resource (xvi, 281 pages)ISBN: 9789351506423Subject(s): Social Science | Mass media -- Research -- Methodology | 05.30 mass communication and mass media: generalOnline resources: Click here to access online
Contents:
Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
e-Books | Central Library, Sikkim University | Not for loan | E-1228 |
Total holds: 0
Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.
There are no comments on this title.