:PART I: OVERVIEW1. Introduction Ilanah Simon Fhima 2. An Economic Perspective on Shared Name Issues in Trade Mark Law Andrew Griffiths PART II: REGISTRABILITY ISSUES 3. The Rise and Fall of Honest Concurrent Use Phillip Johnson 4. Coexistence in Community Trade Mark Disputes: When is it Recognized and What are its Implications?Arnaud Folliard-Monguiral5. The Approach of the UK-IPO to Co-ownership of Registered Trade Marks: Nanny Leaves the Registry, but not Completely Edward Smith6. The Business End of Collective and Certification Marks Dev Gangjee PART III: SHARED NAME LITIGATION 7. Same Name, Different Goods - Death of the Principle of Specialty Ilanah Simon Fhima 8. Is There an Own-Name Defence in the Common Law Tort of Passing-off? The Implications of Asprey, Reed and Newman v Adlem Christopher Wadlow9. The Own-Name Defence in Relation to Registered Trade Mark Law Ashley Roughton PART IV: SHARED NAME TRANSACTIONS 10. Co-branding Spyros Maniatis and Stefan Schwarzkopf 11. Splitting Trade Marks and the Competition Laws Thomas Hays 12. Aspects of Sublicensing Neil Wilkof