Aesthetics in marketing/ Rajat K. Baisya and G. Ganesh Das

By:

Baisya, Rajat K

Contributor(s):

Das, G. Ganesh

Material type:

TextPublication details: SAGE, 2008. London:Description: 313 pISBN:

9780761935957

Subject(s):

Online resources:

Click here to access online

Contents:

Foreword / M.B. Shin -- 1. Introduction to Aesthetics -- 2. Aesthetics, Its Qualities and Attributes -- 3. Aesthetics and Design, and Its Role in Products -- 4. Aesthetics, Design and Consumer Behaviour -- 5. Aesthetic Influence on Consumer Behaviour and Durables -- 6. Demographic Variables and Branding in Consumer Durables -- 7. Total Aesthetic Experience -- A Discussion -- 8. The Aesthetic Framework -- A Synthesis of Concepts -- 9. Companies' Approach to Design and Aesthetics -- 10. Role of Aesthetics in Marketing.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	e-Books	Central Library, Sikkim University									Not for loan			E-2343

Total holds: 0

Foreword / M.B. Shin --
1. Introduction to Aesthetics --
2. Aesthetics, Its Qualities and Attributes --
3. Aesthetics and Design, and Its Role in Products --
4. Aesthetics, Design and Consumer Behaviour --
5. Aesthetic Influence on Consumer Behaviour and Durables --
6. Demographic Variables and Branding in Consumer Durables --
7. Total Aesthetic Experience --
A Discussion --
8. The Aesthetic Framework --
A Synthesis of Concepts --
9. Companies' Approach to Design and Aesthetics --
10. Role of Aesthetics in Marketing.

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