Weaving analytics for effective decision making/ Arindam Banerjee and Tanushri Banerjee

By:

Banerjee, Arindam

Contributor(s):

Banerjee, Tanushri

Material type:

TextPublication details: SAGE, 2017. Los Angeles:Description: 162 pISBN:

9789386446763
9789386446770

Subject(s):

Online resources:

Click here to access online

Contents:

Acknowledgement -- An approach to build analytics capability to solve business problems -- Introduction: the practice of analytics and the associated "conundrum" -- Where to begin : managing organization's data inventory for effective decision support -- Useful approaches to mining information : building intuition of tools -- Resolving business problems with (predictive analytics) : scoping the objectives -- Communicating analytical output: numbers or narratives -- Analysis to analytics : building the infrastructure -- The analytic "state of affairs" -- Perspectives on knowledge process adoption in emerging economies -- Appendix 1 Railroad cleaning service (case) -- Appendix 2 ABV tyre company (case) -- Appendix 3 Marketing mix modelling -- Appendix 3a note on regression models -- Appendix 4 Logit modelling : a note -- Appendix 5 Interview guide for our industry research -- Appendix 6 Select cases of analytics adoption in Indian organizations -- About the authors

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	e-Books	Central Library, Sikkim University									Not for loan			E-2379

Total holds: 0

Acknowledgement --
An approach to build analytics capability to solve business problems --
Introduction: the practice of analytics and the associated "conundrum" --
Where to begin : managing organization's data inventory for effective decision support --
Useful approaches to mining information : building intuition of tools --
Resolving business problems with (predictive analytics) : scoping the objectives --
Communicating analytical output: numbers or narratives --
Analysis to analytics : building the infrastructure --
The analytic "state of affairs" --
Perspectives on knowledge process adoption in emerging economies --
Appendix 1 Railroad cleaning service (case) --
Appendix 2 ABV tyre company (case) --
Appendix 3 Marketing mix modelling --
Appendix 3a note on regression models --
Appendix 4 Logit modelling : a note --
Appendix 5 Interview guide for our industry research --
Appendix 6 Select cases of analytics adoption in Indian organizations --
About the authors

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