Customer-driven services management/ S. Balachandran
Material type: TextPublication details: New Delhi: SAGE, 2004Description: xiii, 304 pISBN: 9780761932550; 9788132101819Subject(s): Business and Management | Customer services--ManagementOnline resources: Click here to access online
Contents:
Services today --
The distinguishing characteristics --
Developing the service product --
Knowing the customer --
Marketing of services --
Attaining high quality --
Realising people potential --
Strategies for growth --
Managing information --
Some select service industries --
General insurance --
Life insurance --
Public services --
Hospitals --
Tourism --
Logistics.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
e-Books | Central Library, Sikkim University | Not for loan | E-2328 |
Total holds: 0
Services today --
The distinguishing characteristics --
Developing the service product --
Knowing the customer --
Marketing of services --
Attaining high quality --
Realising people potential --
Strategies for growth --
Managing information --
Some select service industries --
General insurance --
Life insurance --
Public services --
Hospitals --
Tourism --
Logistics.
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