Corporate reputation decoded: building, managing and strategising for corporate excellence/ Asha Kaul

By:

Kaul, Asha

Material type:

TextPublication details: SAGE, 2014.ISBN:

9789351504061

Subject(s):

Business and Management

Online resources:

Click here to access online

Contents:

Cover; Contents; Preface; Acknowledgements; 1 -- An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I -- Understanding Corporate Reputation; 2 -- Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II -- Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 -- Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 -- Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 -- Seeking Relational Rentand Hedging Risk: Building Reputation with the Government. SECTION III -- Managing Corporate Reputation7 -- Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 -- Choreographing the Organisation -- Media Tango: Managing Media Relations; 9 -- Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 -- Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV -- Strategising Corporate Reputation; 11 -- 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation. Index I -- Companies, Regulatory Bodies and InstitutesIndex II -- People; About the Authors.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	e-Books	Central Library, Sikkim University									Not for loan			E-1379

Total holds: 0

Cover; Contents; Preface; Acknowledgements; 1 --
An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I --
Understanding Corporate Reputation; 2 --
Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II --
Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 --
Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 --
Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 --
Seeking Relational Rentand Hedging Risk: Building Reputation with the Government. SECTION III --
Managing Corporate Reputation7 --
Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 --
Choreographing the Organisation --
Media Tango: Managing Media Relations; 9 --
Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 --
Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV --
Strategising Corporate Reputation; 11 --
'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation. Index I --
Companies, Regulatory Bodies and InstitutesIndex II --
People; About the Authors.

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