Strategic Management, An Integrated approach
Material type: TextPublication details: Delhi: Cengage Learning, 2015Description: 1-22pISBN: 9788131509586Subject(s): Management -- United States -- Case studies | Strategic planning -- United States -- Case studies | Business planning -- United States -- Case studiesDDC classification: 658.4012Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 658.4012 HIL/S (Browse shelf(Opens below)) | Available | 050784 |
INTRODUCTION TO STRATEGIC MANAGEMENT.1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis.2. External Analysis: The Identification of Opportunities and Threats.Part II: THE NATURE OF COMPETITIVE ADVANTAGE.3. Internal Analysis: Resources and Competitive Advantage 4. Building Competitive Advantage Through Functional-Level Strategy.Part III: STRATEGIES.5. Building Competitive Advantage Through Business-Level Strategy.6. Business-Level Strategy and the Industry Environment.7. Strategy and Technology.8. Strategy in the Global Environment.9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing.10. Corporate-Level Strategy: Related and Unrelated Diversification.Part IV: IMPLEMENTING STRATEGY.11. Corporate Governance, Social Responsibility and Ethics.12. Implementing Strategy through Organization.Part V: Cases in Strategic ManagementA. Analyzing a Case Study and Writing a Case Study AnalysisB. 31 Cases - Expertly written by the authors, this section includes 11 short cases and 20 long cases, covering a wide range of industries, companies and topics.
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