Netnography: The Essential Guide To Qualitative Social Media Research

By:

Kozinets, Robert V

Material type:

TextPublication details: London: 2020. Sage Publication,Description: 460pISBN:

'9781526444707'

Subject(s):

Research Methods & Evaluation. -- Ethnography

DDC classification:

305.80072 KOZ/N

Contents:

Introducing: netnography, qualitative social media research methods, and this book -- History of social media -- Media: communicating and connecting in the 21st century -- Socialities: all the ways we connect -- Praxis: introducing practices and data operations -- Ethics: procedures and flowcharts, updates and rules -- Data: the methodology of netnographic data collection -- Investigating: five steps to social media data collection -- Interacting: turning connection and communication into research data -- Immersing: journaling and organizing a reflective curation -- Integrating: combining telescopic and microscopic understandings -- Analyzing: elemental data transformation operations -- Interpreting: how to discover and make meaning from netnographic data -- Communicating: presenting and publishing your netnography -- Future of netnography.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Central Library, Sikkim University General Book Section				305.80072 KOZ/N (Browse shelf(Opens below))					Available			050644

Total holds: 0

Introducing: netnography, qualitative social media research methods, and this book --
History of social media --
Media: communicating and connecting in the 21st century --
Socialities: all the ways we connect --
Praxis: introducing practices and data operations --
Ethics: procedures and flowcharts, updates and rules --
Data: the methodology of netnographic data collection --
Investigating: five steps to social media data collection --
Interacting: turning connection and communication into research data --
Immersing: journaling and organizing a reflective curation --
Integrating: combining telescopic and microscopic understandings --
Analyzing: elemental data transformation operations --
Interpreting: how to discover and make meaning from netnographic data --
Communicating: presenting and publishing your netnography --
Future of netnography.

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