Legends in marketing: Kent B. Monroe/ series editor, Jagdish N. Sheth ; volume editor, Manjit S. Yadav.

Contributor(s):

Material type:

TextSeries: (Legends in marketing)Publication details: New Delhi: Sage, 2011.Description: 7 v. (xxvii, 381 p.) : ill. ; 25 cmISBN:

9788132105183 (set)

Subject(s):

DDC classification:

658.80092 SHE/L

Contents:

1. Pricing and Marketing Management 2. Integrating Marketing and Finance 3. Pricing Decisions 4. Price Bundling 5. Pricing On the Internet 6. Pricing and Public Policy 7. Perspectives of Other Scholars 8. Manjit Yadav Interviews Kent Monroe

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference Books	Central Library, Sikkim University Reference		Reference Collection		658.80092 SHE/L (Browse shelf(Opens below))		v.7			Not For Loan			P41634

Total holds: 0

V. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer --
v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan --
v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami --
v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell --
v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan --
v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer --
v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith.

1. Pricing and Marketing Management
2. Integrating Marketing and Finance
3. Pricing Decisions
4. Price Bundling
5. Pricing On the Internet
6. Pricing and Public Policy
7. Perspectives of Other Scholars
8. Manjit Yadav Interviews Kent Monroe

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