Legends in marketing: Kent B. Monroe/ series editor, Jagdish N. Sheth ; volume editor, Lan Xia.
Material type:
TextSeries: (Legends in marketing)Publication details: New Delhi: Sage, 2011.Description: 7 v. (xxxv, 185 p.) : ill. ; 25 cmISBN: - 9788132105183 (set)
- 658.80092 SHE/L
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Reference Books
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Central Library, Sikkim University Reference | Reference Collection | 658.80092 SHE/L (Browse shelf(Opens below)) | v.4 | Not For Loan | P41631 |
V. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer --
v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan --
v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami --
v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell --
v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan --
v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer --
v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith.
1. Conceptual Foundations of Price Fairness Research
2. Extending Price Fairness Research
3. Price Fairness and Marketing on the Internet
4. Perspectives of Other Scholars
5. Lan Xia Interviews Kent Monroe
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