Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Patrick J. Duparcq.

Contributor(s):

Material type:

TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012.Description: 9 v. (xxvi, 150 p.) : ill. ; 26 cmISBN:

8132105192

Subject(s):

DDC classification:

658.8 SHE/L

Contents:

V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. Prosumers : a new type of consumer -- 2. The role of the marketing department in the organization of the future -- 3. Mapping the future marketplace -- 4. Managing direct and online marketing -- 5. Marketing in the network economy (with Ravi S. Achrol) -- 6. Marketing in the age of information democracy (with Mohanbir Sawhney) -- 7. Nine major shifts in the new economy (with Dipak Jain and Suvit Maesincee) -- 8. The future with a baseline / Ward hanson -- 9. The impact of web 2.0 on business-to-business marketing / Thomas Steenburgh and Das Narayandas -- 10. The converging of disparate fields / Edward C. Malthouse -- 11. Technology and marketing : not an entirely new story / Patrick J. Duparcq -- 12. Impact of technology on marketing : an interview with Philip Kotler.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference Books	Central Library, Sikkim University Reference		Reference Collection		658.8 SHE/L (Browse shelf(Opens below))		v.7			Not For Loan			P41653

Total holds: 0

V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. Prosumers : a new type of consumer --
2. The role of the marketing department in the organization of the future --
3. Mapping the future marketplace --
4. Managing direct and online marketing --
5. Marketing in the network economy (with Ravi S. Achrol) --
6. Marketing in the age of information democracy (with Mohanbir Sawhney) --
7. Nine major shifts in the new economy (with Dipak Jain and Suvit Maesincee) --
8. The future with a baseline / Ward hanson --
9. The impact of web 2.0 on business-to-business marketing / Thomas Steenburgh and Das Narayandas --
10. The converging of disparate fields / Edward C. Malthouse --
11. Technology and marketing : not an entirely new story / Patrick J. Duparcq --
12. Impact of technology on marketing : an interview with Philip Kotler.

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