Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Glen Urban.

Contributor(s):

Material type:

TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012.Description: 9 v. (xxix, 92 p.) : ill. ; 26 cmISBN:

8132105192

Subject(s):

DDC classification:

658.8 SHE/L

Contents:

V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. Marketing during periods of shortage -- 2. Strategic remarketing : the preferred response to shortages and inflation (with V. Balachandran) -- 3. Strategies for high market-share companies (with Paul N. Bloom) -- 4. Market challenger strategies -- 5. Marketing warfare in the 1980s (with Ravi Singh) -- 6. Being known or being one of many : the need for brand management for business-to-business (B2B) companies (with Waldemar Pfoertsch) -- 7. On a personal note / Glen Urban -- 8. The externalities and second-order effects of Kotler in marketing strategies / John Roberts -- 9. Reflections / Alvin Silk -- 10. A personal note / Jerry Wind

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference Books	Central Library, Sikkim University Reference		Reference Collection		658.8 SHE/L (Browse shelf(Opens below))		v.5			Not For Loan			P41651

Total holds: 0

V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. Marketing during periods of shortage --
2. Strategic remarketing : the preferred response to shortages and inflation (with V. Balachandran) --
3. Strategies for high market-share companies (with Paul N. Bloom) --
4. Market challenger strategies --
5. Marketing warfare in the 1980s (with Ravi Singh) --
6. Being known or being one of many : the need for brand management for business-to-business (B2B) companies (with Waldemar Pfoertsch) --
7. On a personal note / Glen Urban --
8. The externalities and second-order effects of Kotler in marketing strategies / John Roberts --
9. Reflections / Alvin Silk --
10. A personal note / Jerry Wind

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