Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Robert C. Blattberg.

Contributor(s):

Material type:

TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012.Description: 9 v. (xxxv, 404 p.) : ill. ; 26 cmISBN:

8132105192

Subject(s):

DDC classification:

658.8 SHE/L

Contents:

1. Elements in a theory of growth stock valuation -- 2. The use of mathematical models in marketing -- 3. Toward an explicit model for media selection -- 4. The competitive marketing simulator : a new manaement tool -- 5. Quantitative analysis in marketing research courses -- 6. Computerized media selection : some notes on the state of the art -- 7. Evaluating competitive marketing strategies through computer simulation -- 8. New mathematics for marketing planning -- 9. A design for the Firm's Marketing Nerve Center -- 10. Operations research in marketing -- 11. Decision processes in the marketing organization -- 12. Computer simulation in the analysis of new-production decisions -- 13. Mathematical models of individual buyer behavior -- 14. The future of the computer in marketing -- 15. Marketing simulations : review and prospects (with Randall L. Schultz) -- 16. Corporate models : better marketing plans -- 17. A guide to gathering expert estimates : the treatment of unscientific data -- 18. Operations research in merketing -- 19. Pioneering days of operations research in marketing / Andris A. Zoltners -- 20. Kotler's simulation modeling / Lakshman Krishnamurthi -- 21. Commentaries on some selected works of Philip Kotler / Anne Coughlan.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference Books	Central Library, Sikkim University Reference		Reference Collection		658.8 SHE/L (Browse shelf(Opens below))		v.2			Not For Loan			P41648

Total holds: 0

V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. Elements in a theory of growth stock valuation --
2. The use of mathematical models in marketing --
3. Toward an explicit model for media selection --
4. The competitive marketing simulator : a new manaement tool --
5. Quantitative analysis in marketing research courses --
6. Computerized media selection : some notes on the state of the art --
7. Evaluating competitive marketing strategies through computer simulation --
8. New mathematics for marketing planning --
9. A design for the Firm's Marketing Nerve Center --
10. Operations research in marketing --
11. Decision processes in the marketing organization --
12. Computer simulation in the analysis of new-production decisions --
13. Mathematical models of individual buyer behavior --
14. The future of the computer in marketing --
15. Marketing simulations : review and prospects (with Randall L. Schultz) --
16. Corporate models : better marketing plans --
17. A guide to gathering expert estimates : the treatment of unscientific data --
18. Operations research in merketing --
19. Pioneering days of operations research in marketing / Andris A. Zoltners --
20. Kotler's simulation modeling / Lakshman Krishnamurthi --
21. Commentaries on some selected works of Philip Kotler / Anne Coughlan.

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