Cover; Title Page; Copyright Page; Table of Contents; Notes on contributors; Introduction; PART I Discourses and narratives of enterprise culture; 1 'We are like this only': aspiration, jugaad, and love in enterprise culture; 2 Fantasies of transformation: education, neoliberal self-making, and Bollywood; 3 Creating enterprising subjects through skill development: the network state, network enterprises, and youth aspirations in India; 4 New spiritualism and the micro-politics of self-making in India's enterprise culture; PART II Embedding enterprise culture in society. 5 Shrink-wrapped souls: managing the self in India's new economy6 The embodiment of professionalism: personality-development programmes in New Delhi; 7 Motivating Madhu: India's SEZs and the spirit of enterprise; 8 Reality TV in India and the making of an enterprising housewife; PART III Contestations and contradictions of enterprise culture; 9 Aspirational regimes: parental educational practice and the new Indian youth discourse; 10 Youth and the practice of IT enterprise: narratives of the knowledge society and the creation of new subjectivities amongst Bangalore's IT aspirants. 11 The fractured spaces of entrepreneurialism in post-liberalization India12 Margins and mindsets: enterprise, opportunity, and exclusion in a market town in Madhya Pradesh; Bibliography