Entrepreneurship/ Rajeev Roy
Material type: TextPublication details: New Delhi: Oxford university press, 2011Edition: 2nd.edDescription: xvi, 571 pISBN: 9780198072638Subject(s): Entrepreneurship -- Small business | Technological innovations--Economic aspects -- Economic development | Economies of scale -- Flexible manufacturing systemsDDC classification: 658.421Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 658.421 ROY/E (Browse shelf(Opens below)) | Available | P27468 |
1. Understanding Entrepreneurship
2. Growth of a Business Idea
3. Intellectual Property
4. Family Business
5. Doing Business in India
6. Entrepreneurial Support
SECTION II - MOBILIZING RESOURCES
7. Buying a Business
8. Entrepreneurial Finance
9. Business models
10. Making a Business Plan
SECTION III - OPERATIONS AND MANAGEMENT
11. Managing Operations
12. Human Resource Management
13. Entrepreneurial Marketing
14. New Product Development
15. E-Business
16. Networking
17. Project Management
SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY
18. Growth
19. Exit Strategies
20. Social Responsibility
21. The Social Entrepreneur
CASE STUDY 1: DARSHAN ENTERPRISES ; CASE STUDY 2: MITHAILITE ; CASE STUDY 3: 180S ; CASE STUDY 4: JUMBO KING (NEW) ; CASE STUDY 5: BIG ONES ; CASE STUDY 6: AIRASIA ; CASE STUDY 7: SULA WINES (NEW)
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