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Introducing communication research: paths of inquiry/ Donald Treadwell

By: Threadwell, Donald Material type: Text

TextPublication details: Los Angeles: Sage, 2011Description: xviii, 226 p. ; 26 cmISBN: 9781412944571Subject(s): Communication--Research--Methodology DDC classification: 302.2072

Contents:

Preface For Students For Faculty Acknowledgements Introduction • Welcome to Communication Research: Finding Your Path Chapter 1 Getting Started: Possibilities and Decisions Chapter 2 First Decisions: What, Why, How Chapter 3 Ethics: Your Responsibilities as a Researcher Chapter 4 Reading Research: To Boldly Go Where Others Have Gone Before Chapter 5 Measurement: Research Using Numbers Chapters 6 Statistics: Analyzing Your Numbers Chapter 7 Sampling: Who, What, and How Many? Chapter 8 Surveys: Putting Numbers on Opinions Chapter 9 Experiments: Researching Cause and Effect Chapter 10 Observation: Watching and Listening for In-Depth Understanding Chapter 11 Content Analysis: Understanding Text and Image Chapter 12 Writing Research: Sharing Your Results Glossary Index About the Author

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.2072 THR/I (Browse shelf(Opens below))	Available		P40980

Total holds: 0

Preface

For Students

For Faculty

Acknowledgements

Introduction • Welcome to Communication Research: Finding Your Path

Chapter 1 Getting Started: Possibilities and Decisions

Chapter 2 First Decisions: What, Why, How

Chapter 3 Ethics: Your Responsibilities as a Researcher

Chapter 4 Reading Research: To Boldly Go Where Others Have Gone Before

Chapter 5 Measurement: Research Using Numbers

Chapters 6 Statistics: Analyzing Your Numbers

Chapter 7 Sampling: Who, What, and How Many?

Chapter 8 Surveys: Putting Numbers on Opinions

Chapter 9 Experiments: Researching Cause and Effect

Chapter 10 Observation: Watching and Listening for In-Depth Understanding

Chapter 11 Content Analysis: Understanding Text and Image

Chapter 12 Writing Research: Sharing Your Results

Glossary

Index

About the Author

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