Advertising and promotion: an integrated marketing communications perspective / George E. Belch.
Material type: TextPublication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2010Edition: 7th edDescription: 1075 pISBN: 9780070144966Subject(s): Advertising -- Case studies -- Audio-visual aids | Sales promotion -- Case studies -- Audio-visual aidsDDC classification: 659.1Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 659.1 BEL/A (Browse shelf(Opens below)) | Available | P20765 |
Total holds: 0
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