Mass Communication in India

By:

Kumar, Keval J

Material type:

TextPublication details: Mumbai: Jaico Pub. House, 2000.Edition: 3rd completely rev. & updated edDescription: 408p. ; 22 cmISBN:

8172243731

Subject(s):

DDC classification:

302.23 KEV/M

Contents:

section 1. Introduction to communication theory -- section 2. The mass media : history, practices, values -- section 3. Psychology and sociology of media audiences -- section 4. Mass communication and society : uses, effects, representations -- section 5. Mass media, culture and development -- section 6. Information technology, telecommunications and the internet section 7. Mass media, intellectual property rights and the public domain.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Central Library, Sikkim University General Book Section				302.23 KUM/M (Browse shelf(Opens below))				C-2	Available			052468
	General Books	Central Library, Sikkim University General Book Section				302.23 KEV/M (Browse shelf(Opens below))				C-1	Checked out		09/03/2023	P04898

Total holds: 0

section 1. Introduction to communication theory --
section 2. The mass media : history, practices, values --
section 3. Psychology and sociology of media audiences --
section 4. Mass communication and society : uses, effects, representations --
section 5. Mass media, culture and development --
section 6. Information technology, telecommunications and the internet
section 7. Mass media, intellectual property rights and the public domain.

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