Introducing communication research: paths of inquiry/ Donald Treadwell
Material type: TextPublication details: Los Angeles: Sage, 2011Description: xviii, 226 p. ; 26 cmISBN: 9781412944571Subject(s): Communication--Research--Methodology DDC classification: 302.2072Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 302.2072 THR/I (Browse shelf(Opens below)) | Available | P40980 |
Preface
For Students
For Faculty
Acknowledgements
Introduction • Welcome to Communication Research: Finding Your Path
Chapter 1 Getting Started: Possibilities and Decisions
Chapter 2 First Decisions: What, Why, How
Chapter 3 Ethics: Your Responsibilities as a Researcher
Chapter 4 Reading Research: To Boldly Go Where Others Have Gone Before
Chapter 5 Measurement: Research Using Numbers
Chapters 6 Statistics: Analyzing Your Numbers
Chapter 7 Sampling: Who, What, and How Many?
Chapter 8 Surveys: Putting Numbers on Opinions
Chapter 9 Experiments: Researching Cause and Effect
Chapter 10 Observation: Watching and Listening for In-Depth Understanding
Chapter 11 Content Analysis: Understanding Text and Image
Chapter 12 Writing Research: Sharing Your Results
Glossary
Index
About the Author
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