Baisya, Rajat K. <br/><br/>
Aesthetics in marketing/ 
Rajat K. Baisya and G. Ganesh Das 
 - London:  SAGE,  2008. 
 - 313 p. 
<br/><br/>Foreword / M.B. Shin --<br/>1. Introduction to Aesthetics --<br/>2. Aesthetics, Its Qualities and Attributes --<br/>3. Aesthetics and Design, and Its Role in Products --<br/>4. Aesthetics, Design and Consumer Behaviour --<br/>5. Aesthetic Influence on Consumer Behaviour and Durables --<br/>6. Demographic Variables and Branding in Consumer Durables --<br/>7. Total Aesthetic Experience --<br/>A Discussion --<br/>8. The Aesthetic Framework --<br/>A Synthesis of Concepts --<br/>9. Companies' Approach to Design and Aesthetics --<br/>10. Role of Aesthetics in Marketing. 
<br/><br/><label>ISBN: </label>9780761935957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aesthetics<br/>Market segmentation<br/>New products<br/>Consumers' preferences<br/>Marketing--Philosophy<br/>Marketing--Social aspects<br/>New products--Marketing