TY  - BOOK
AU  - Veloso,Maria
TI  - Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
SN  - 9780814413043
U1  - 658.872  
PY  - 2009///
CY  - New York
PB  - American Management Association
KW  - Electronic commerce
KW  - Web sites
KW  - Design
KW  - Internet marketing
KW  - Internet advertising
N1  - 1getting Started: The Dynamics Of Web Selling 2a Simple Blueprint For Writing Killer Web Copy 3crafting Your Copy 4e-Mail Marketing: The Internet's Killer Application103 5using Psychology To Motivate Prospects To Become Purchasers 6the Art Of Changing Your Prospects' Minds 7increasing Sales Through The Use Of Involvement Devices 8online Marketing Communications: It's What You Do After People Visit Your Website That Counts 9 The Special Rules For Web Copywriting To The Business-Business (B2b) Market 10web Copywriting In The Age Of Web 2.0 11last But Not Least: Tying It All Together
ER  -