TY  - BOOK
AU  - Kumar, Keval J. 
TI  - Mass Communication in India
SN  - 8172243731
U1  - 302.23 
PY  - 2000///
CY  - Mumbai
PB  - Jaico Pub. House, 
KW  - Mass media -- India
KW  - Mass media
KW  - India
N1  - section 1. Introduction to communication theory --
section 2. The mass media : history, practices, values --
section 3. Psychology and sociology of media audiences --
section 4. Mass communication and society : uses, effects, representations --
section 5. Mass media, culture and development --
section 6. Information technology, telecommunications and the internet 
section 7. Mass media, intellectual property rights and the public domain
ER  -