Kumar, Keval J.  <br/><br/>
Mass Communication in India 

 - 3rd completely rev. & updated ed. 
 - Mumbai:  Jaico Pub. House,   2000. 
 - 408p. ;  22 cm. 
<br/><br/>section 1. Introduction to communication theory --<br/>section 2. The mass media : history, practices, values --<br/>section 3. Psychology and sociology of media audiences --<br/>section 4. Mass communication and society : uses, effects, representations --<br/>section 5. Mass media, culture and development --<br/>section 6. Information technology, telecommunications and the internet <br/>section 7. Mass media, intellectual property rights and the public domain. 
<br/><br/><label>ISBN: </label>8172243731 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- India<br/>Mass media<br/>India
<br/><br/><label>Dewey Class. No.: </label>302.23  / KEV/M