TY  - BOOK
AU  - Whitaker, Wayne R.
TI  - Mediawriting : print, broadcast, and public relations
SN  - 9780805862959 
U1  - 808.066302 
PY  - 2009///
CY  - New York : 
PB  - Routledge
KW  - Mass media -- Authorship.
KW  - Broadcast journalism -- Authorship.
KW  - Public relations -- Authorship.
KW  - Journalism -- Authorship
N1  - Communication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copy writing -- Afterword: you and the future
ER  -