Mediawriting : print, broadcast, and public relations /
W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
- 3rd ed.
- New York : Routledge, 2009.
- xix, 418 pages : illustrations ; 24 cm
Communication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copy writing -- Afterword: you and the future.
9780805862959 0805862951
Mass media -- Authorship. Broadcast journalism -- Authorship. Public relations -- Authorship. Journalism -- Authorship.