Singh, J. K.

Journalism and mass communication J. K. Singh - New Delhi: A.P.H. Publishing Corporation, 2011. - 270 p.

Includes bibliography and index

1. Mass Communication—Basic Concepts
Functions of Communication; Functional Meaning of
Communication; Concept of Mass Communication;
Elements of Mass Communication; Media of Mass Commu
nication; Functions of Mass Communication
2. Theories and Models of Mass Communication
Characteristics of Theory; Normative Theories; Mass Society
Theories; Social-Scientific Theories; Theories of Media,
Culture and Society; Active Audience Theories; Theories of
Media Violence; Common Sense Theories; Models of Mass
Communication
3. Mass Media
The Print Media; Broadcast Media; Films; Recorded Music;
Computers and New Media; Differences between Media;
Modern Media Environment
4. Impacts of Mass Media on Society
Media Effects; Issues of Mass Media Effects; Media's
Harmful Effects; Uses and Gratifications Concept; Cultural
Effects
5. Journalism as a Profession
Meaning and Definition! of Journalism; History of
Journalism; Journalism in India; Role of Journalism in
Society; Challenges of Professional Journalism; International
Journalism; Online Journalism; Journalism: Changing Trends
6. News,
Types of News; News Structure; Elements of News;
Newsworthiness; Functions of News; News Sources; Scope
of News; Writing a News Story ; Types of News Writing;
News Room: Structure and Functions; Role of a Journalist-
Qualities of a Journalist; Modern Trends in Journalism
7. Journalism and Ethics
Human Values and Journalism Ethics; Ethical Decision
Making; Resolveing Ethical Dilemmas; Freedom and
Responsibility; Accuracy and Fairness; Independence
8. Media Laws in India
Media Laws—Historical Perspective; Print Media Laws;
Broadcast Media Laws; Film Laws; Advertising Laws; Media
and Criminal Justice; Trial by Media; Media and Fair Trial;
Media and Human Development

9788131311134


Journalism
Mass Communication

070 / SIN/J