TY  - BOOK
AU  - Schultz, Brad
TI  - Broadcast news producing
SN  - 9781412906715 (pb)
U1  - 070.43 
PY  - 2005///
CY  - London
PB  - SAGE
N1  - 1. What Is a Producer?
Newsroom Structure
The Station Manager
The News Director
The Assignment Editor
Reporters and Photographers
The Production Department
The Engineering Department
Sports and Weather
The Traffic Department
The Sales Department
Studio Personnel
Other Station Departments
What Else Does a Producer Do?
The Producer's Role in the Newsroom
Thinking More About It
2. Producing Today's News
The Evolution of News Production
Network News
Emphasis on the Bottom Line
Emphasis on Anchors
Emphasis on Entertainment
Emphasis on Technology
Implications for Local Producers
Thinking More About It
3. The Producing Process
Story Ideas and News Value
Rundowns
Skeleton Rundowns
Blocks and Stacking
Finishing Strong
Scripting
In the Control Room
Thinking More About It
4. Writing
Overview
Communicating an Idea
Using Available Elements
Audience Understanding
Ten Suggestions for Better Broadcast Newswriting
Writing for Packages, V/Os, and VO/SOTs
Voiceover
Voiceover-Sound on Tape
Packages
Summary
Thinking More About It
5. Producing for Television
Alternative News Formats
Live
Roundtable
Town Hall Meeting
Debate
Election Night
The Call-in Show
Alternative News Strategies
Breaking News
Summary
Thinking More About It
6. Weather and Sports
Weather
The Producer's Role
Sports
Severe Weather
Credibility
Good Relationships
Special Sports Programming
Sports Producers
Working With the Sports Department
Thinking More About It
7. Producing for Radio and the Internet
Radio
How People Use Radio News
News on Talk Radio and All-News Stations
News on Music Stations
Public Broadcasting
The Internet
Internet Producing Strategies
The Future of Internet News
Thinking More About It
8. Surviving the Newsroom
Theories X, Y, and Z
Theory X
Theory Y
Theory Z
Newsroom Relationships
Working With News Directors
Working With Anchors
Working With Reporters
Personal Relationships
Thinking More About It
9. Issues in Producing
Quality Versus Ratings
Live Reporting
News Cutbacks
Market Size
Ethics
Honesty
Visual Bias
Personal Biases
Creating the News
Consultants
Thinking More About It
10. The Job Market
The Numbers
Finding a Producing Job
What Stations Want
Where to Look for jobs
The job Search Process
The Cover Letter
The Resume
The Resume Tape
The Interview
ER  -