Journalism, science and society: science communication between news and public relations / 
edited by Martin W. Bauer and Massimiano Bucchi. 
 - New York :  Routledge,  c2007. 
 - vii, 286 p.   ill. ;  24 cm. 
 - Routledge studies in science, technology, and society ;  7 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1 Introduction and a guidance for the reader<br/>MARTIN W. BAUER AND MASSIMIANO BUCCHI<br/>PARTI<br/>The changing scenarios of science communication<br/>2 Insects or neutrons? Science news values in interwar Britain<br/>JEFF HUGHES<br/>3 The rise and fall of science communication in late nineteenth<br/>century Italy<br/>PAOLA GOVONI<br/>4 From journalism to corporate communication in post-war<br/>Britain<br/>MARTIN W BAUER AND JANE GREGORY<br/>5 Big science, little news: Science coverage in the Italian daily<br/>press, 1946-1997<br/>MASSIMIANO BUCCHI AND RENATO G. MAZZOLINI<br/>6 Growing, but foreign source dependent: Science coverage in<br/>Latin America<br/>LUISA MASSARANI, BRUNO BUYS, LUIS HENRIQUE AMORIM, AND FERNANDA<br/>VENEU<br/>7 The latest boom in popular science books<br/>JONTURNEY<br/>PART II<br/>Science writing: Practitioners' perspectives<br/>8 Scheherazade: Telling stories, not educating people<br/>TIM RADFORD<br/>9 The sex appeal of scientific news<br/>LUCA CARRA<br/>10 Science stories that cannot be told<br/>SYLVIE COYAUD<br/>11 Science reporting as negotiation<br/>CHIARA PALMERINI<br/>12 Why journalists report science as they do<br/>BJORN FJ/ESTAD<br/>13 How the Internet changed science journalism<br/>BRIAN TRENCH<br/>14 The end of science journalism<br/>JON FRANKLIN<br/>PART III<br/>Public relations for science: Practitioners' perspectives<br/>15 The Royal Society and the debate on climate change<br/>BOB WARD<br/>16 PR for the physics of matter: Tops...and flops<br/>MANUELA ARATA<br/>17 Communication by scientists or stars?<br/>BRONWYN TERRILL<br/>18 A PR strategy without a PR office?<br/>CLAUDIO A. PANTAROTTO AND ARMANDA JORI<br/>19 Public engagement of science in the private sector: A new<br/>form of PR?<br/>JANE GREGORY, JON AGAR, SIMON LOCK, AND SUSIE HARRIS<br/>20 The strength of PR and the weakness of science journalism<br/>WINFRIED GOPFERT<br/>21 The use of scientific expertise for political PR: The 'Donana<br/>and 'Prestige' cases in Spain<br/>CARLOS ELIAS<br/>PART IV<br/>International commentary<br/>22 United States: Focus on the audience<br/>SHARON DUN WOODY<br/>23 Australia: Co-ordination and professionalisation<br/>TOSS GASCOIGNE<br/>24 South Africa: Building capacity<br/>MARINA JOUBERT<br/>25 South Korea: The scandal of Professor Hwang Woo-Sok<br/>HAK-SOO KIM<br/>26 Japan: A boom in science news<br/>KENJI MAKINO 
<br/><br/><label>ISBN: </label>9780415375283 (hardback : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Journalism, Scientific.<br/>Science news.
<br/><br/><label>Dewey Class. No.: </label>070.4495  / BAU/J