Advancing the story: broadcast journalism in a multimedia world/
Debora Halpern Wenger and Deborah Potter.
- 3rd ed.
- Los Angeles: SAGE, 2015.
- xxxii, 399 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Chapter 1: The Multimedia Mind-Set Multimedia Basics Media on Demand Technology Changes Content The Best of Broadcast The Power of Text The Originality of Online More From Mobile Focus on the Future Taking It Home
Chapter 2: Finding the Story Story Building Blocks Story Ideas Reporting Tools Sources Interviews Types of Interviews Interview Ground Rules Note Taking Getting It Right Taking It Home
Chapter 3: Newsgathering: Broadcast Sound Video Lighting On-Camera Interviews Nonvisual Stories Natural Sound Stories Working Alone Teamwork Undercover Reporting Tools of the Trade Taking It Home
Chapter 4: Newsgathering: Multimedia Thinking Across Platforms Online Audio Online Video Photos Links Graphics Searching Online Computer-Assisted Reporting Investigative Reporting Tools of the Trade Taking It Home
Chapter 5: Writing The Story: Broadcast Finding the Focus Planning Your Story Story Structure Beginnings and Endings Watch Your Words Accuracy Revising Your Story Taking It Home
Chapter 6: Writing The Story: Multimedia Understanding Audience Writing for the Web Converting Stories for the Web Search Engine Optimization Writing for Social Media Moving Into Mobile Taking It Home
Chapter 7: Storytelling: Broadcast Broadcast Story Types Planning Choosing Sound Choosing Video Writing to Sound Writing to Video Editing Special Story Types Graphics Taking It Home
Chapter 8: Storytelling: Multimedia Slide Shows Interactive Graphics Mobile Storytelling Beat Blogging Live Blogging The Multimedia Advantage Taking It Home
Chapter 9: Producing: Broadcast The Journalist Producer Show Choreography Audience and Ratings Newscast Teases Social Media in the Newscast Newscasts of the Future Taking It Home
Chapter 10: Producing: Multimedia Continuous Production Mode The Multimedia Producer Growing Web Audience User-Generated Content Planning the Multimedia Story Taking It Home
Chapter 11: Delivering The News Voicing Stand-Ups Live Shots Debriefers Podcasting Taking It Home
Chapter 12: Multimedia Ethics Thinking About Ethics Multimedia Issues Corrections Transparency and Bias Advertising and Public Relations Plagiarism and Copyright Digital Manipulation Blogging Social Media Comments Multimedia Solutions Diversity Taking It Home
Chapter 13: Getting Ready For The Real World Multimedia Job Searches Job Applications Interviews The Journalism Business Taking It Home