TY  - BOOK
AU  - Ramanujam, R.C.
TI  - Television and radio broadcasting
SN  - 9788131311110 (hb)
U1  - 070.195 
CY  - New Delhi
PB  - A.P.H. Publishing
N1  - 1. Introduction to Broadcasting
Invoition of Radio; Beginnings of Broadcasting , in India;
Birth of All India Radio (AIR); Arrival of Television; Growth
of Radio 1980s; Impact of Technologies in Broadcasting
Development
2. Radio as a Mass Medium
Characteristics of Radio; Role of Radio; Radio Programming;
Value Added Services; Interactive Programmes
3. Radio Broadcast Management
Radio Station Management; Organisation Structures of
Radio Stations; Programme Planning
4. Community R^o
Evolution of Community Radio; Community Radio
Initiatives; Community Radio in India; Another
Development Paradigm; Community Radio and Security
Threats; Community Radio Station; Sustainable Models of
Community Radio
5. Modem Technologies in Radio Broadcasting
Digital Audio Broadcasting; Radio Through Internet; Stereo
FM; Sky Radio
6. Television as a Mass Medium
Characteristics of Television; Functions of Television;
Television Channels; Types of Television Programmes;
Formats of Television Programmes; Television Programme
Production; Impact of Television in Daily Lives;
7. Television in India
Evolution of Television; History of Television in India;
Doordarshan; Cable TV Industry; Conditional Access
System; Satellite Television; Internet Protocol Television
(IPTV); Prasar Bharati; Growth of TV Industry; Social Ejects
of Indian Television; Audience Metrics
8. Direct-to-Home Television Service
Components of DTH; Digital Satellite Developments; DTH
Service Offerings; DTH System Architecture; Technical
Evolution
9. Developmental Broadcasting
Development Communication; Developmental Radio
Broadcasting; Developmental Television Broadcasting;
Strategies for Developmental Broadcasting; New Concepts of
Development Broadcasting
10. Ethical Issues in Broadcasting
Accountability; Broadcast Ethics; Ethical Issues in
Broadcasting Reform; Broadcast Regulation; Copyright
Issues;-Issues in Cable Television Industry; Impacts, of
Mobile Broadcasting
ER  -