Practical tourism research/
- Cambridge, Mass: CAB International, 2010.
- viii, 259 p. ; 25 cm.
Includes bibliographical references and index.
Contents
01 The Nature of Tourism Research 1 02 How to Plan a Research Project 33 03 How to Design a Questionnaire 61 04 How to Select a Sample 87 05 How to Conduct Personal Interviews and Focus Groups 109 06 How to Construct and Use Indices and Scales 132 07 Metrics for Decision Making 154 08 How to Do Case Studies 185 09 How to Do Content Analysis 201 10 How to Prepare a Research Report or Presentation 221 Appendix 245 Index 251