Tourism and social marketing /
C. Michael Hall.
- London: Routledge, 2014.
- xii, 294 pages : illustrations ; 25 cm.
Includes bibliographical references (p. 244-288) and index.
1.Introduction to the field of social marketing: Creating Social Change? 2.Intervention and Theories of Behaviour 3.The Changing Context of Change Agents: Social Marketing and Governance 4.The Process of Social Marketing 5.The Craft and Practice of Social Marketing 6.The Demarketing of Tourism Attractions, Activities and Destinations 7.Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues 9.Sustainable Consumption and Social Marketing 10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?
9780415576666 (pbk) 9780203854259 (ebk)
Tourism. Social marketing. BUSINESS & ECONOMICS / Consumer Behavior. TRAVEL / General.