Beri, G.C.
Marketing research/
G.C. Beri.
- 4th ed.
- New Delhi: Tata McGraw Hill, 2000.
- xviii, 579 p.: ill. ; 25 cm.
Introduction 3
Marketing Research 4
When Marketing Research is Unnecessary 5
Scope of Marketing Research 5
Limitations of Marketing Research 7
Threats to Marketing Research 8
Marketing Information System 9
Marketing Decision Support System II
Status of Marketing Research Industry in India 12
2.Marketing Research Management 17
Importance of Research Management 18
Qualities of a Marketing Research Manager 18
Organising Marketing Research Function 19
Evaluation and Control of Marketing Research 24
Marketing Research and Marketing Management 26
9780070620223 0070620229
Marketing research
381.072 / BER/M