TY  - BOOK
AU  - Rao, P.Subba
TI  - Business Policy and Strategic Management
SN  - 9789350975466
U1  - 658.4012 
PY  - 2021///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Management
KW  - Strategic planning
KW  - Business planning
N1  - 1.The strategic management process
(a) Why strategy?
(b) What is Strategy?
(c) Why is strategy more complex?
(d) Strategic Management
(e) Strategic management process: Strategic fit vs. Stategic Intent
ER  -