TY  - BOOK
AU  - Medoff, Norman J.
AU  - Kaye, Barbara K.
TI  - Now Media: The Evolution of Electronic Communication
SN  - 9780367897215
U1  - 384 4th ed.
PY  - 2021///
CY  - New York
PB  - Routledge
KW  - Broadcasting -- History
KW  - Mass media -- History
KW  - Digital media -- History
N1  - 	PrefaceAcknowledgmentsChapter 1. Opting Into 'Now' MediaChapter 2. From Marconi to Mobile Listening. Chapter 3. Television: From Analog to Digital to 8KChapter 4. Radio and Television Programs and Programming Chapter 5. Interconnected by the Internet Chapter 6. Social Media: Private Conversations in Public Places Chapter 7 Digital Devices: Up Close, Personal, and Customizable Chapter 8. XR: Inside of Media, Inside the MindChapter 9. Advertising: From Clay Tablets to Digital Tablets Chapter 10. Audience Measurement: Who's Listening, Who's Watching, Who's Surfing? Chapter 11. The Business of Entertainment and Media Ownership Chapter 12. Working Behind the Scenes in Media Chapter 13. Feature Films: 'The Movies'Chapter 14. Personal and Social Influence of Media Index
ER  -