TY  - BOOK
AU  - Still, Richard
AU  - Cundkiff, Edward W and Govoni, Norman A.P
TI  - Sales Management: Decisions, Strategies and Cases
SN  - 9788131710890
U1  - 658.81 
PY  - 2011///
CY  - New Delhi
PB  - Prentice Hall
KW  - Sales management
KW  - Decision
KW  - Strategy
KW  - Cases
N1  - 1) Sales Management and the Business Enterprise
2) Sales Management, Personal Selling, and Salesmanship
3) Setting Personal- Selling Objectives
4) Determining Sales Related marketing Policies
5) Formulating Personal Selling Strategy
6) The Effective Sales Executive
ER  -